The idea behind our products
We see it as an open dialogue - to define the criteria for a truly eco-friendly cleaning product, and to measure our products against those criteria. Below you will find a summary of where we stand today, based on the latest research and the kind contributions from some of Australia's leading scientists in ecotoxicology and dermatology.
Uncompromised cleaning
Our starting point is that cleaning - the single reason for using a cleaning product - shouldn't be compromised unless no eco-friendly solution exists. We are proud that laboratory tests show our products do perform at least as well as the leading non-eco performance brand - while using only harmless ingredients.
Free of toxic ingredients
Over 90% of Australian laundry detergents, including many established eco-brands, contain alcohol ethoxylate as one of their main components. This ingredient is classified as very toxic to aquatic organisms and is labelled with a dead tree, dead fish label.
Kin Kin naturals is free of alcohol ethoxylate, or any other toxic ingredient.
Garden & greywater and septic safe
Our products are designed to leave no traces behind, not in your garden, your septic or grey water system or anywhere else. The following aspects make them second to none when it comes to garden and septic system friendliness:
• plant and mineral based
• free of toxic ingredients, phosphate, ammonia, high alkalinity, or any other nasty chemical
• at least 95% less sodium than regular detergents
◦Sodium ('salt') is damaging for both soil and plants, causing clogging of soil and the dehydration of plants. The majority of Sodium salt used in detergents is used as just a filler. The remainder can often be replaced - as we do - by Potassium-based alternatives which are actually beneficial to plants and soil.
◦On average 18 kg Sodium salt per year ends up in gardens or the wider Australian environment for every Australian household using a regular laundry powder*. Using Kin Kin naturals, the Sodium salt loading would be reduced to only 100g per year, which is completely safe.*source: http://www.lanfaxlabs.com.au/sodium.htm
• completely and readily biodegradable
• our full products exceed Australian standard AS4351
• this also means we do not use the petrochemical surfactant LAS (linear alkylbenzene sulphonate) which is poorly biodegradable under anaerobic (low oxygen) conditions that may occur in septic systems and soil.
Further tips and background regarding water re-use can be found at for instance: http://www.lanfaxlabs.com.au/ and www.savewater.com.au
Local, saving carbon emissions
If you consider the amount of carbon emissions involved in transporting detergents, eco-friendly brands should be made as locally as possible. Compared to overseas produced brands, our products reduce carbon emissions by at least 85%. This benefit increases to 95% for our products that are sold within Queensland.
Dose a little, save more
Our products are ultra concentrated. This saves packaging material and avoids needless shipping of water. Please be aware of this concentration and use only the recommended dose: 35ml for our laundry liquids and only a few drops for our dishwash liquids - you'll enjoy our products for longer and save money. |
